{"id":587,"date":"2021-05-29T08:58:29","date_gmt":"2021-05-29T06:58:29","guid":{"rendered":"https:\/\/denikbydleni.cz\/?p=587"},"modified":"2026-08-30T15:22:14","modified_gmt":"2026-08-30T13:22:14","slug":"jak-po-dlouhem-lockdownu-ziskat-zpet-svou-jiskru-to-ukazuje-nova-kampan-znacky-orbit","status":"publish","type":"post","link":"https:\/\/denikbydleni.cz\/?p=587","title":{"rendered":"JAK PO DLOUH\u00c9M LOCKDOWNU \u201eZ\u00cdSKAT ZP\u011aT SVOU JISKRU\u201c? TO UKAZUJE NOV\u00c1 KAMPA\u0147 ZNA\u010cKY ORBIT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Praha, 25. kv\u011btna 2021 <\/em><\/strong>\u2014 <a>Nov\u00e1 kampa\u0148 \u017ev\u00fdka\u010dek Orbit z\u00e1bavn\u00fdm zp\u016fsobem reaguje na strasti sou\u010dasn\u00e9ho \u017eivota a p\u0159edstavuje \u017eivot po lockdownu. Jak nazna\u010duje n\u00e1zev \u201eZ\u00edskej svou jiskru zp\u011bt\u201c, c\u00edlem nov\u00e9ho televizn\u00edho spotu je podpo\u0159it sebev\u011bdom\u00ed lid\u00ed a povzbudit je k&nbsp;navazov\u00e1n\u00ed nov\u00fdch kontakt\u016f. Spole\u010dnost Mars t\u00edm chce motivovat lidi,<\/a> aby po dlouh\u00e9 dob\u011b str\u00e1ven\u00e9 doma, vyrazili op\u011bt do sv\u011bta a u\u017eili si nov\u011b nabitou volnost se sv\u011b\u017e\u00edm dechem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u201eMoc m\u011b t\u011b\u0161\u00ed, \u017ee m\u016f\u017eeme spustit na\u0161i novou televizn\u00ed kampa\u0148 na \u017ev\u00fdka\u010dky ORBIT\u00ae i v \u010cesk\u00e9 republice, a nav\u00e1zat tak na jej\u00ed velk\u00fd \u00fasp\u011bch ve Velk\u00e9 Brit\u00e1nii. Spoty jsou lad\u011bn\u00e9 velmi optimisticky a perfektn\u00edm zp\u016fsobem vystihuj\u00ed konec lockdownu. Kampa\u0148 p\u0159in\u00e1\u0161\u00ed spoustu \u00fasm\u011bvn\u00fdch moment\u016f skrze vyobrazen\u00ed radostn\u00e9ho n\u00e1vratu k norm\u00e1lu v dob\u011b, kdy u\u017e je to bezpe\u010dn\u00e9. Z\u00e1rove\u0148 sd\u011bluje z\u00e1sadn\u00ed zpr\u00e1vu o tom, jak d\u016fle\u017eit\u00e9 jsou \u017ev\u00fdka\u010dky v na\u0161em ka\u017edodenn\u00edm \u017eivot\u011b,\u201c uv\u00e1d\u00ed <strong>Emma Hompot, mana\u017eerka portfolia \u017ev\u00fdka\u010dek a cukrovinek ve spole\u010dnosti Mars ve st\u0159edn\u00ed Evrop\u011b.<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S my\u0161lenkou, se kterou lid\u00e9 hled\u00ed ke sv\u011btu bez lockdownu, vykreslila zna\u010dka ORBIT\u00ae za pou\u017eit\u00ed trochy nads\u00e1zky fungov\u00e1n\u00ed mezi lidmi po skon\u010den\u00ed v\u0161ech omezen\u00ed. Kampa\u0148 tak p\u0159edstavuje sv\u011btlej\u0161\u00ed str\u00e1nku reality a klade d\u016fraz na nov\u011b nalezenou energii, kterou v sob\u011b lid\u00e9 maj\u00ed na b\u011b\u017en\u00e9 v\u011bci, je\u017e byly d\u0159\u00edve sou\u010d\u00e1st\u00ed jejich ka\u017edodenn\u00edch \u017eivot\u016f. Vzru\u0161en\u00ed a radost ze \u017eivota bez soci\u00e1ln\u00ed izolace se v r\u00e1mci jednotliv\u00fdch spot\u016f prom\u00edtaj\u00ed do \u0159ady sc\u00e9n\u00e1\u0159\u016f, a to v\u010detn\u011b z\u00e1niku virtu\u00e1ln\u00edch pracovn\u00edch sch\u016fzek, n\u00e1vratu v\u00e1\u0161niv\u00e9ho l\u00edb\u00e1n\u00ed na ve\u0159ejnosti a obnoven\u00ed rann\u00edho doj\u00ed\u017ed\u011bn\u00ed do pr\u00e1ce. P\u0159\u00edklady lid\u00ed, jako je mu\u017e, kter\u00fd dr\u017e\u00ed bal\u00edk s rolemi toaletn\u00edho pap\u00edru, unaven\u00e1 matka sna\u017e\u00edc\u00ed se pracovat z domova nebo d\u00edvka, kter\u00e1 povstala z hromady krabic od pizzy, ukazuj\u00ed, jak mohou \u017ev\u00fdka\u010dky ORBIT\u00ae vr\u00e1tit lidem sebev\u011bdom\u00ed v jak\u00e9mkoliv kontextu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamy vytvo\u0159en\u00e9 ve spolupr\u00e1ci s agenturou Energy BBDO jsou sou\u010d\u00e1st\u00ed kampan\u011b na \u017ev\u00fdka\u010dky ORBIT\u00ae \u201eZ\u00edskej svou jiskru zp\u011bt,\u201c kter\u00e1 povzbuzuje lidi k tomu, aby znovu nechali vyniknout sv\u00e9 sebev\u011bdom\u00ed a aby si po n\u00e1ro\u010dn\u00e9m roce 2020 u\u017eili nabit\u00fd rok 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Josh Gross a Pedro P\u00e9rez, hlavn\u00ed kreativn\u00ed \u0159editel\u00e9 agentury Energy BBDO<\/strong>, ke kampani uvedli: \u201eA\u017e nastane ta chv\u00edle a omezen\u00ed padnou, nebudeme jen ti\u0161e opou\u0161t\u011bt na\u0161e domovy, kupovat si r\u00e1no noviny v trafice cestou do kancel\u00e1\u0159e a st\u00e1vat se op\u011bt sou\u010d\u00e1st\u00ed ka\u017edodenn\u00ed \u0161edi. To ne. Vr\u00e1t\u00edme se v pln\u00e9 s\u00edle a pom\u016f\u017eeme sv\u011btu z\u00edskat jeho jiskru zp\u011bt! Jedno balen\u00ed \u017ev\u00fdka\u010dek ORBIT\u00ae, a\u017e nastane ta chv\u00edle.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha, 25. kv\u011btna 2021 \u2014 Nov\u00e1 kampa\u0148 \u017ev\u00fdka\u010dek Orbit z\u00e1bavn\u00fdm zp\u016fsobem reaguje na strasti sou\u010dasn\u00e9ho \u017eivota a p\u0159edstavuje \u017eivot po lockdownu. Jak nazna\u010duje n\u00e1zev \u201eZ\u00edskej svou jiskru zp\u011bt\u201c, c\u00edlem nov\u00e9ho televizn\u00edho spotu je podpo\u0159it sebev\u011bdom\u00ed lid\u00ed a povzbudit je k&nbsp;navazov\u00e1n\u00ed nov\u00fdch kontakt\u016f. Spole\u010dnost Mars t\u00edm chce motivovat lidi, aby po dlouh\u00e9 dob\u011b str\u00e1ven\u00e9 doma, vyrazili [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hobby"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/posts\/587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=587"}],"version-history":[{"count":0,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/posts\/587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denikbydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}